Toyota Tacoma
Can You Play

Directors Cut
Toyota Tacoma | Can You Play?

Jodie was brought in by The Enthusiast Network to pitch and produce a three-part digital series through Saatchi & Saatchi for the Toyota Tacoma “Play Now” campaign.   Worked closely with creative director at Saatchi and Saatchi vetting storylines, characters, and locations.  Ultimately landing on a Motocross episode starring Weston Peick and friends, a BMX episode starring Drew Bezanson and friends, and a Snowboard episode starting Louie Vito and friends.   All three episodes were shot over a ten-day time period and a very quick turnaround deadline.  Multiple locations were scouted and identified by myself and my director Justin Bastien from Victorville to Mammoth Mountain.    Hired and managed director, DP, and crew.  Organized multiple sports, stunts, props, activities for each shoot capturing a variety of environments within our location and budget parameters.   Saw project from concept all the way through post production and final delivery.

Executive Producer: Jodie Nelson

Director: Justin Bastien
Director of Photography: Danny Moder

Toyota Can You Play - Snow

Toyota Can You Play - BMX

Toyota Can You Play - Motocross