In 2009 Hurley signed a four-year contract with IMG as presenting sponsor for the biggest action sports youth events in North America, the US OPEN OF SURFING. Hurley wasn’t interested in just handing over a check, they wanted to insert the Hurley brand DNA throughout the entire event. The ultimate goal was to elevate the event experience for each athlete, fan, sponsor, consumer, and VIP by being diligent and purposeful with a keen attention to detail for both the event and broadcast, From sourcing the live broadcast team to post production of network TV shows, Jodie handled the myriad of find details required for a seamless broadcast production. Her work involved the casting of talent; creation and execution of pre produced packages; graphic production; creating innovative social integration opportunities; music; fulfilling sponsor obligations; overseeing formats; optimizing the site plan for onsite branding and selecting camera plots for broadcast; ensuring consistency and continuity among messaging; and prepping, training, and scheduling on camera talent.
Jodie’s role was to focus on every fine detail that had to do with the broadcast from sourcing the live broadcast team, casting talent, creative, and execution of pre produced packages, graphics, creating innovative social integration opportunities, music, sponsor obligations, formats, optimization of site plan/ onsite branding/ camera plots for broadcast, ensuring consistency and continuity among messaging, prepping/ training/ scheduling on camera talent, and post production of network TV shows. Jodie was onboard from the very first planning meeting and was involved through to the very end when the last piece of post produced programing was delivered. During the four years she worked on the US Open of Surfing, she oversaw the live broadcast for five different live streams and up to 4 network post shows each year including surfing, BMX, skate, concerts, and the Walk the Walk fashion show. Content was delivered to networks such as Fuel, MTV, E!, CBS, and NBC.
Over Jodie’s four year involvement with the US OPEN OF SURFING she innovated many “never been done” practices, pushing the envelope for action sports broadcasting and creating connectivity among all aspects of the event throughout the broadcasts. Her innovations included: such as sourcing and securing a live cineflex camera feed from two separate blimp companies at no cost, live social graphic integration into broadcast to enhance fan engagement, the use of XMO cameras, VIP headset interviews with celebrities/ athlete's family and coaches, raising the bar with quality story telling, upgrading the build out and quality of three broadcast studios, creating and managing ENG work flow and story lines.