Ford’s Agency, Team Detroit collaborated with The Enthusiast Network for the re-release of their flagship SUV, the Expedition with a series titled, “Uncharted Expeditions.” The series was a testament to the true diversity, utility, and lifestyle delivered by the new Ford Expedition. Team Detroit had a goal to break the Expeditions “soccer mom” mold. Jodie was brought on to conceptualize ten different creative pitches and met with the agency in Detroit where together with the agency six unique trips were developed across varied lifestyles to share the adventure that is waiting just around the corner.
Jodie took the lead producing the series form start to finish, she worked with multiple directors, locked in talent, secured locations, and managed creative. The locations and activities determined for the series were: A stand up paddling girls camping trip in Michigan, a couples’ rock climbing trip in Tennessee, a guys’ weekend paragliding in Wyoming, a family wakeboarding trip in Texas, a couples’ weekend kite boarding and skiing in the Mt Hood area, and a guys’ mountain biking adventure in Utah. Jodie also produced ancillary product videos' exclusively for AMAZON promoting products featured in each episode.