Macy's wanted to create original content promoting female fitness brands Nike, Under Armor, and Idealogy to inspire their consumers to look outside the gym walls for their next workout. Jodie was brought on by the Enthusiast Network to conceptualize and produce the three part series which was coined "frontier fitness". The first episode featured Nike and consisted of stand up paddling off the coast of Orange County. The three athletes paddled the beautiful stretch of coastline from Corona Del Mar to Dana Point. Accomplishing a sixteen mile paddle wasn't so hard when you have encounters with dolphins, seals, and whales along the way. The second episode featured Under Armor and showcased athletes rock climbing in breathtaking Alabama Hills, Ca. Every climb is a challenge but the reward is always waiting at the top. The third and final episode featured Macy's own brand Idealogy with an activity created just for Macy's which we coined Trail Yoga. The awe-inspiring yoga session began with a zen-like nature hike but culminated with a yoga session soaking in the breathtaking views at the top of Bishop Peak in San Luis Obispo, Ca.