Ford’s Agency, Team Detroit collaborated with The Enthusiast Network for the re-release of their flagship SUV, the Expedition with a series titled, “Uncharted Expeditions.” The series was a testament to the true diversity, utility, and lifestyle delivered by the new Ford Expedition. Team Detroit had a goal to break the Expeditions “soccer mom” mold. Jodie was brought on to produce ten different creative pitches and met with the agency in Detroit where together with the agency six completely separate and unique trips were developed across six varied lifestyles to share the adventure that is waiting just around the corner.
Jodie took the lead producing the project form start to finish working with all involved parties throughout the process. The locations and activities determined for the series were: A stand up paddling girls camping trip in Michigan, a couples’ rock climbing trip in Tennessee, a guys’ weekend paragliding in Wyoming, a family wakeboarding trip in Texas, a couples’ weekend kite boarding and skiing in the Mt Hood area, and a guys’ mountain biking adventure in Utah. The video series was an incredible view into a vehicle that can truly do everything.