Jodie was hired by Nike and event owners, Source Interlink to enhance this Prime rated event broadcast up to World Championship Tour broadcast standards. Jodie introduced never before done practices and brought innovations to the broadcast while staying within the Prime rated events set budget. Jodie handled all RFPs with vendors, reviewed bids, hired vendors across all of broadcast production. Involved from start to finish of project from initial creative all the way to the last piece of post-production distributed post event. Jodie worked closely with event owners and Nike to elevate every aspect of this event including event creative, onsite layout, and onsite branding. She implemented and elevated the level of pre production, graphic development, expanded distribution, and facilitated in-program branding integration, intertwining the Nike DNA throughout the entire broadcast.